ABOUT US
We're tired of fluffy anxiety advice. You probably are too.
Our Story
FCK THAT was born out of frustration. Frustration with anxiety advice that told you to "just breathe" or "think positive thoughts" when you were having a full-blown panic attack. Frustration with mental health websites that danced around the issue instead of giving practical tools.
We started as a simple newsletter in 2023, sent to 38 people who were sick of the bullshit. Now we reach thousands of people who want straightforward, science-backed strategies to manage anxiety and take back control of their lives.
Our Mission
To cut through the bullshit and give you practical tools to handle anxiety.
No Sugar-Coating
We tell it like it is. Anxiety is real, it sucks, and we don't pretend otherwise.
Science-Backed
Everything we recommend is based on real research, not wishful thinking or woo-woo nonsense.
Actually Useful
Our tools and advice are designed for real life use when anxiety is hitting hard.
Join the Community
Subscribe to our weekly newsletter and get practical anxiety management tools delivered straight to your inbox.
Our Values
At FCK THAT, we value honesty over comfort, practicality over theory, and real results over feel-good advice. We believe in meeting people where they are and providing tools that actually work.