Are coupons still relevant?

Coupons : Do we really save money?

Couponing is not a bygone era. Everybody loves coupons and promo codes. Coupons here, coupons there, coupons everywhere. While fewer consumers are sitting down with scissors to snip weekly deals, coupons are everywhere and almost everyone is couponing to some extent. Paper mailers are dwindling, and companies are transferring savings opportunities to a multitude of digital channels. Couponing was once the “IN” thing, a culture of people trying to save money any way they could or nost common people purchase the weekly sale items. But is it worth it? And does age matter? Do we really save money or not? Let’s take a gander and see what we find in the aisles.

_{^{Story courtesy : Emily Goodwin / Civic Science}}

Economic Shifts and Couponing

How consumers are grocery shopping provides relevant insight into how buyers are relying on sales to decide what to purchase and where. Compared to one year ago, consumers are looking for in-store sales and coupons significantly more. They are also looking for off-brand items or shopping at discount grocery stores like Aldi more than they were last year. Even with a recent boost in economic sentiment, CivicScience data show grocery shoppers are seeking ways to save money in the supermarket. Coupons are not the top way grocery shoppers choose to save, but usage did increase from 26% to 33% in one year.

Fckthat, ask cashier’s if there is any additional in-store deal or any additional percent off. Most stores will honor last weeks ads but you have to ask for it.

Don’t let coupons make you spend more

If you are spending money on things you hardly use just because you have a coupon for it, you will end up spending more money than you planned. Buying things you do not need isn’t a bargain.

What age group uses coupons the most?

_{^{U.S. Coupon Use by Demographic Statistics}}

70% of shoppers over 55 still use paper coupons, compared to 63% of those aged 35 to 54 and 46% of those aged 18 to 34.

Why are digital coupons better than paper coupons?

Besides the fact that they're better at building brand awareness, they help to attract more customers than print. On average, digital coupons tend to perform 35 % better than print in bringing in new customers, retaining existing customers, and raising brand awareness.

Fckthat, not to hate on my faves the clipout coupons, but the digital coupons and shopping apps are paperless and most likely to be used.

Who uses digital coupons ?

That report cited research indicating that 76% of shoppers use digital grocery coupons, and 75% use coupons to decide what items to place on their shopping lists. The Capital One report also found that 61% of consumers and 80% of shoppers aged 25-40 use a grocery or superstore savings app.

Fckthat, we all ❤️ saving money and we are here for it all, coupons, discounts, apps whether digital or print it all saves the same, and who misses couponing that big back Sunday newspaper…..I do, am I the only one? Just use the apps you will have less to recycle.

Digital Coupons and Income

*While high-income households are extremely likely to disregard paper coupons, the data show people of all income ranges utilize digital coupons, and at roughly similar rates. Digital coupons that offer ‘buy one, get one free’ deals are the most popular among all consumers, but ‘flat discounts’ (such as $10 off) are slightly more preferred among shoppers making $50K or less. 

*Consumers with a salary of $100K or more have a greater likelihood than the average shopper to use and like online discount sites and apps, such as Ibotta or RetailMeNot. Lower-income earners sit in a conflicting spot: while they hold the greatest percentage of unsatisfied users, they also contain the most consumers intent on trying these apps.

Fckthat, no matter the income,don’t waste your hard earned money on things you don’t use or need just because you have a Buy 3, Get 2 Free coupon. Do what works for your household.A good way to find deals is to compare weekly ads to the stores you shop at. Rewards work too, sign up for a rewards card for in-store discounts.

Digital Coupons : Big bidne$$

^{The Digital Coupon Product Market Size was recorded to be $1.79 trillion in 2023.}

^{The market is estimated to grow at a CAGR of 18.5% from 2024 to 2030, reaching $6.83 trillion by the end of 2030.} 

^{The rapid growth in the e-commerce industry has been driving the growth of the digital coupon product market.} 

^{Source: Verified Market Reports}

Mobile coupon

^{The mobile coupon market was estimated to be valued at $596.4 billion in 2023.} 

^{Further, the market is predicted to reach $1.6 trillion by the end of 2030. Between the projected period of 2023 and 2030, the market is estimated to be growing at a CAGR of 12.7%.} 

^{Besides, the mobile coupon market in the United States was estimated to be valued at $174.6 billion in 2023.}

^{Source: Yahoo Finance}

Fckthat , do whatever works for YOU! If Costco and Sam’s Club are too wasteful, but you want to save on food or other items or want better prices try the “BULK” or “ECONOMY” aisle in your local grocery store there you will find food packaged for larger households. You can also find a “CLEARANCE” shelves too that usually has some good deals on it. So YES, to answer the question, Coupons are STILL RELEVANT! Stay cool 😎 

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